iSoftpull enables auto dealers to pull a soft credit check directly from their website. Leads that come in from a soft pull close at twice as high of rate than those that come in with just a name and contact. This is because the dealer is able negotiate without the customer having to fill out a lengthy credit application or supply sensitive information like a SSN,

A recent trend within dealerships is aiming to run a soft pull on each customer that walks on the lot. Consumers are eager to have a soft pull run on them because it doesn't leave an inquiry or harm their score. Once you have their entire credit report and FICO score, you can accurately negotiate a deal while saving both your and their time.