Social media marketing takes place on many different platforms. The first platform is Facebook. Facebook is the biggest social media platform in the world, with 302 million users in the United States, and 2.98 billion active users worldwide, according to Statista. Statista, a leader in providing market and consumer data, states that Facebook is the number one social media platform based on monthly users. Monthly users of YouTube are around 2.3 billion, which makes it the second-highest used social media platform.
The next social media platform is Instagram. Instagram, which is also owned by Facebook’s parent company, Meta, has estimated users of over 1 billion worldwide, with 107 million users in the United States. In the United States, 71% of American adults between ages 18 and 29 use this social media platform. Another emerging social media platform is TikTok. TikTok is estimated to have 1 billion users as of 2021, with 54% of those are between the ages of 19 and 39, and an average view time of 68 minutes in the United States.
Another useful social media platform is LinkedIn. LinkedIn has over 740 million estimated users worldwide. Users shared 50% more content on Linkedin in 2020 as compared to previous years. This upward trend can be attributed to a shift in user behavior amongst businesses as they navigate back to LinkedIn from Facebook.
Loan officers can also advertise using email marketing. Email marketing is a powerful advertising tool and a great way to keep in contact with their audiences, such as leads, past clients, and referral partners. These audiences can give new referrals, so email marketing can also be used to maintain connections also through acknowledging birthdays, anniversaries, and homeownership milestones. Email marketing is a great outreach tool that enables loan officers to initiate direct conversations with large audiences through continuous and recurring messages.
Furthermore, loan officers can advertise using offline marketing. Offline marketing includes hosting client appreciation events, leading virtual courses, creating a library of resources for clients, attending open houses, co-marketing with real estate agents, and using cross-channel marketing. These events allow an opportunity to reconnect with partners, consumers, or prospects through a fun and simple social gathering. Investing in an offline marketing strategy in addition to the digital methods mentioned above, provides loan officers with a well-rounded marketing approach that enables them to reach large groups of people to attract new clients while also nurturing relationships with current clients to strengthen loyalty and retention.