Mortgage Marketing Definition
Mortgage Marketing is the business of informing, educating, and persuading the target audiences of banks and lenders to use their mortgage services. Mortgage services are getting more competitive because of short-term variables like low-interest rates and long-term trends like the increasing adoption of digital banking. These variables allow consumers to access more lenders. Lenders can use mortgage marketing to get more consumers into the mortgage business. Consumers demand 24hr access through digital tools, quick processing, and increased transparency from banks and lenders.